BP asks for it!
How would you answer the question “What do you think about oil companies and their practices”? I wonder which criticism BP is going to show in their ads and which ones they are going to cut..but still, I think this is a remarkable move; much more personal than to show little cute Koala bears and to whisper in an angelic voice: we care about you and the environment…
SolarAccess.com | REAccess News ] In an unusual move to boost its image, BP is running a non- traditional advertising campaign that includes controversial and candid discussions on energy issues with people on the street across the United States.
BP, the largest oil and gas producer in the country and a major retailer of gasoline, says the interviews were conducted with people on the street who expressed their views on oil companies, energy and other issues. The ads are running on television, in magazines and newspapers around the country.