Follow the storks So how do you raise the environ…

Follow the storks

So how do you raise the environmental awareness of the mass? Bring environmental issues into the ‘weather news’ sections of TV channels. A great example is the German ‘stork move’ multimedia project: Watch Prinzesschen, Felix, Valinka, Annamarie, Sophia and Jonas on their way to Africa and Portugal (Jonas chose to fly to Portugal, what a smart guy, he’s going to save some energy for his reproduction mission.) Here’s the interactive map, all storks are equipped with gps transmitters. Every morning, German TV reports on current routes and explains biodiversity issues along the road. more info here ( in German). The lesson: Make it intereresting, entertaining and people will dig it.

English translation of source below using FreeTranslation.com

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